The Rise of Fast Fashion Retailer Shein

Shein, a rising Chinese fast-fashion Decacorn (a company valued at over $10 billion), offers discounted woman’s clothing online, targeting the Generation Z. Shein is a privately owned company founded in 2008, by Chris Xu, an American-born Chinese. Shein’s business model is reflecting the ever-changing clothing styles of the generation Z. New trends are emerging fasterContinue reading “The Rise of Fast Fashion Retailer Shein”

C2M is Challenging the Traditional Supply Chain

Consumer-to-manufactory (C2M), also known as factory-to-consumer (F2C), is a business model reshaping the retail industry. This business model is challenging the traditional supply chain, as producers are gathering data from consumers and ship directly to the end-user. This way, brands are able to tailor the products to fit the specific consumer needs. The traditional supplyContinue reading “C2M is Challenging the Traditional Supply Chain”