Use Gamification to Boost Sales and Marketing

Gamification is an element in e-commerce that increases audience engagement and helps retailers drive sales. In China, we are witnessing gamification on most platforms – It’s fun, interactive and it makes you want to continue the ‘journey’ that eventually ends with a purchase. Leveraging gamification requires companies to have a clear strategy of what theyContinue reading “Use Gamification to Boost Sales and Marketing”