The Rise of Fast Fashion Retailer Shein

Shein, a rising Chinese fast-fashion company, offers discounted woman’s clothing online, targeting the Generation Z. Shein, a privately owned company, was founded in 2008, by Chris Xu, an American-born Chinese. Shein’s business model is reflecting the ever-changing clothing styles of the generation Z. New trends are emerging faster that ever before, and to keep upContinue reading “The Rise of Fast Fashion Retailer Shein”

The Development of Digital Ecosystems in China

China has a population of about 1,4 billion people, and about 900 million internet users. Chinese companies have been really good at serving their massive consumer market, and been pioneering successful business models and platforms. Some of these business models are built of the idea of interconnected digital ecosystems, enabling an end-to-end seamless customer journey. “AContinue reading “The Development of Digital Ecosystems in China”

The Successful Fast-retailer MINISO

Miniso is a Chinese low-cost retailer in the fast-retail space, and is the largest variety lifestyle goods retailer in China. Miniso was founded in 2013 by the Chinese entrepreneur Ye Guofu and the Japanese designer Miyake Junya. Miniso has previously stated their global expansion plans — 10,000 stores in 100 countries by the end ofContinue reading “The Successful Fast-retailer MINISO”

Amazon vs. Alibaba: A Rivalry Fueling Retail Innovation

Global marketplaces such as Amazon and Alibaba are continuing to expand their market share, both domestically and internationally. Digital marketplaces are flourishing, and consumers tend to shop on marketplaces because of the outstanding customer experience, its simplicity, reliability and efficiency. For instance, the goal of Amazon is to be the earths most customer-centric company, drivingContinue reading “Amazon vs. Alibaba: A Rivalry Fueling Retail Innovation”

The ‘Super-app’ WeChat Connects Companies with Millions of Consumers through Mini Programs

Wechat (微信 Wēixìn) is a lifestyle app, covering multiple areas of your daily life. On Wikipedia, Wechat is described as a multi-purpose messaging, social media and mobile payment app developed by Tencent. Wechat is often referred to as a “super-app” and it is a digital “must-have” if you live in China. You do everything withContinue reading “The ‘Super-app’ WeChat Connects Companies with Millions of Consumers through Mini Programs”

Understanding the E-commerce Landscape in China

China is the largest e-commerce market in the world, and about 50% of global online transactions occur within the country. E-commerce in China can be challenging to navigate because of its size, pace and constant evolving consumer trends. My goal of this article is to give an high-level overview of e-commerce in China by touchingContinue reading “Understanding the E-commerce Landscape in China”

‘Social Commerce’ is Gaining Traction

Social Commerce means shopping directly in social networks. The social aspect of shopping has and will continue to be an essential part of commerce in China. “The line between social media and e-commerce is increasingly becoming blurred. The sheer amount of time spent by people, especially younger generations, on social media apps has positioned socialContinue reading “‘Social Commerce’ is Gaining Traction”

The Power of Marketplaces in China

An online marketplace is a digital “shopping mall”, where you can access many product categories through one platform. The marketplace model dominates the e-commerce landscape in China and some well-known marketplaces in China are coming from the two tech-giants Alibaba and JD.com: Alibaba (Largest e-commerce company in China): acts as a middleman, connecting buyers andContinue reading “The Power of Marketplaces in China”

Livestreaming Is Going Global

Livestreaming is a new way of communicating and interacting with existing and new customers. It’s engaging, fun and connects the consumer with the host. If you are promoting your products, interacting through video in real-time, can increase brand awareness and the consumers can get a better understanding of your products. It also brings a senseContinue reading “Livestreaming Is Going Global”

JD.com Continues to Invest in Blockchain to Transform Global Commerce

JD.com is one of the big e-commerce giants in China and is competing with Alibaba in both the online and offline retail space. JD.com has built their own cloud based blockchain-as-a-service (BaaS) platform. They started their own blockchain research lab a few years ago and collaborates with leading universities in the US and China. JD.comContinue reading “JD.com Continues to Invest in Blockchain to Transform Global Commerce”