The Power of Marketplaces in China

An online marketplace is a digital “shopping mall”, where you can access many product categories through one platform. The marketplace model dominates the e-commerce landscape in China and some well-known marketplaces in China are coming from the two tech-giants Alibaba and JD.com: Alibaba (Largest e-commerce company in China): acts as a middleman, connecting buyers andContinue reading “The Power of Marketplaces in China”

Livestreaming Is Going Global

Livestreaming is a new way of communicating and interacting with existing and new customers. It’s engaging, fun and connects the consumer with the host. If you are promoting your products, interacting through video in real-time, can increase brand awareness and the consumers can get a better understanding of your products. It also brings a senseContinue reading “Livestreaming Is Going Global”

What Are Your Predictions For Physical Retail Post-corona?

There is no doubt that e-commerce will continue to grow. What are your predictions for physical retail post-corona? My prediction is that physical retail will still play an important role: The integration between online and offline (O2O) will become more evident – how to leverage online data to provide a better offline experience? How toContinue reading “What Are Your Predictions For Physical Retail Post-corona?”