Singles Day, the worlds largest 24 hours shopping event, has passed once again, reaching billions of sales. This years event was special with covid-19 in center of everything for the past months. The pandemic has put the global economy under pressure. However, China has been the first country to recover from the pandemic, and hasContinue reading “Singles Day 2020 – A Shopping Festival In the Time of a Pandemic”
Tag Archives: livestreaming
Kuaishou Continues to Boost E-commerce through Livestreaming
Kuaishou is a popular video-sharing app established in 2011, backed by the technology conglomerate Tencent. The live-streaming revenue accounts for their largest revenue share. Kuaishou, with its about 300 million active users, is competing against Douyin (Chinese version of TikTok owned by Bytedance) and Taobao live (owned by Alibaba) on livestreaming. The overall revenue fromContinue reading “Kuaishou Continues to Boost E-commerce through Livestreaming”
Livestreaming Is Going Global
Livestreaming is a new way of communicating and interacting with existing and new customers. It’s engaging, fun and connects the consumer with the host. If you are promoting your products, interacting through video in real-time, can increase brand awareness and the consumers can get a better understanding of your products. It also brings a senseContinue reading “Livestreaming Is Going Global”
Emerging Trends in China During the Corona Pandemic
I am fascinated by the technological advancements in China and the innovation occurring within e-commerce and retail. Here are some trends that have accelerated and emerged during the corona pandemic: Revengebuying – Shoppers in China are slowly returning to malls and boutiques. After weeks of isolation, luxury shoppers are now seeking to spend money. WhenContinue reading “Emerging Trends in China During the Corona Pandemic”
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