C2M is Challenging the Traditional Supply Chain

Consumer-to-manufactory (C2M), also known as factory-to-consumer (F2C), is a business model reshaping the retail industry. This business model is challenging the traditional supply chain, as producers are gathering data from consumers and ship directly to the end-user. This way, brands are able to tailor the products to fit the specific consumer needs. The traditional supplyContinue reading “C2M is Challenging the Traditional Supply Chain”