Gamification is an element in e-commerce that increases audience engagement and helps retailers drive sales. In China, we are witnessing gamification on most platforms – It’s fun, interactive and it makes you want to continue the ‘journey’ that eventually ends with a purchase. Leveraging gamification requires companies to have a clear strategy of what theyContinue reading “Use Gamification to Boost Sales and Marketing”
Tag Archives: Digital Innovation
‘Social Commerce’ is Gaining Traction
Social Commerce means shopping directly in social networks. The social aspect of shopping has and will continue to be an essential part of commerce in China. “The line between social media and e-commerce is increasingly becoming blurred. The sheer amount of time spent by people, especially younger generations, on social media apps has positioned socialContinue reading “‘Social Commerce’ is Gaining Traction”
The Power of Marketplaces in China
An online marketplace is a digital “shopping mall”, where you can access many product categories through one platform. The marketplace model dominates the e-commerce landscape in China and some well-known marketplaces in China are coming from the two tech-giants Alibaba and JD.com: Alibaba (Largest e-commerce company in China): acts as a middleman, connecting buyers andContinue reading “The Power of Marketplaces in China”
Livestreaming Is Going Global
Livestreaming is a new way of communicating and interacting with existing and new customers. It’s engaging, fun and connects the consumer with the host. If you are promoting your products, interacting through video in real-time, can increase brand awareness and the consumers can get a better understanding of your products. It also brings a senseContinue reading “Livestreaming Is Going Global”
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