Use Gamification to Boost Sales and Marketing

Gamification is an element in e-commerce that increases audience engagement and helps retailers drive sales. In China, we are witnessing gamification on most platforms – It’s fun, interactive and it makes you want to continue the ‘journey’ that eventually ends with a purchase. Leveraging gamification requires companies to have a clear strategy of what theyContinue reading “Use Gamification to Boost Sales and Marketing”

‘Social Commerce’ is Gaining Traction

Social Commerce means shopping directly in social networks. The social aspect of shopping has and will continue to be an essential part of commerce in China. “The line between social media and e-commerce is increasingly becoming blurred. The sheer amount of time spent by people, especially younger generations, on social media apps has positioned socialContinue reading “‘Social Commerce’ is Gaining Traction”

The Power of Marketplaces in China

An online marketplace is a digital “shopping mall”, where you can access many product categories through one platform. The marketplace model dominates the e-commerce landscape in China and some well-known marketplaces in China are coming from the two tech-giants Alibaba and JD.com: Alibaba (Largest e-commerce company in China): acts as a middleman, connecting buyers andContinue reading “The Power of Marketplaces in China”

Livestreaming Is Going Global

Livestreaming is a new way of communicating and interacting with existing and new customers. It’s engaging, fun and connects the consumer with the host. If you are promoting your products, interacting through video in real-time, can increase brand awareness and the consumers can get a better understanding of your products. It also brings a senseContinue reading “Livestreaming Is Going Global”

What Are Your Predictions For Physical Retail Post-corona?

There is no doubt that e-commerce will continue to grow. What are your predictions for physical retail post-corona? My prediction is that physical retail will still play an important role: The integration between online and offline (O2O) will become more evident – how to leverage online data to provide a better offline experience? How toContinue reading “What Are Your Predictions For Physical Retail Post-corona?”

A Global Innovation Powerhouse Leading the Wave of Emerging Tech

When I moved to China in 2013, I did not know what to expect. I quickly discovered that Shanghai, a city with 24 million people, 5 times the population of my entire country, had much to offer. After working and studying in Shanghai for 3 years, I can not stop talking about my experiences there.Continue reading “A Global Innovation Powerhouse Leading the Wave of Emerging Tech”

The Next Generation of Retail – Five Innovative Companies to Follow in the Coming Years

In the recent years we have witnessed a big transformation within retail. Physical stores are struggling to maintain their sales and margins are slim. In this article, I want to explore the evolvement of global retail by focusing on five innovative companies that have all embraced new technology and leveraged its capabilities to reach aContinue reading “The Next Generation of Retail – Five Innovative Companies to Follow in the Coming Years”