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Digital Marketing in the Modern World

Digital marketing is an essential part of e-commerce. The term is vague, and consists of many elements. The term Digital Marketing was first used in the 1990s, but has evolved quickly the past decade. The development of social networks, such as Facebook and Instagram, have accelerated the way companies market their products and services. Hubspot, a leadingContinue reading “Digital Marketing in the Modern World”

China has Become the Global Digital Commerce Trendsetter

China has gone through a massive transformation from being known as the “world factory” of cheap goods to become the global innovation ‘powerhouse’, setting new global trends within the digital commerce space. This reflects Chinas strategy, launched in year 2015 by prime minister Li Keqiang, called “Made in China 2025” (MIC), an initiative which setsContinue reading “China has Become the Global Digital Commerce Trendsetter”

The Development of Digital Ecosystems in China

China has a population of about 1,4 billion people, and about 900 million internet users. Chinese companies have been really good at serving their massive consumer market, and been pioneering successful business models and platforms. Some of these business models are built of the idea of interconnected digital ecosystems, enabling an end-to-end seamless customer journey. “AContinue reading “The Development of Digital Ecosystems in China”

Singles Day 2020 – A Shopping Festival In the Time of a Pandemic

Singles Day, the worlds largest 24 hours shopping event, has passed once again, reaching billions of sales. This years event was special with covid-19 in center of everything for the past months. The pandemic has put the global economy under pressure. However, China has been the first country to recover from the pandemic, and hasContinue reading “Singles Day 2020 – A Shopping Festival In the Time of a Pandemic”

Meituan Dianping: The Leading E-commerce Platform for Services

Meituan Dianping was in 2019 ranked the most innovative company in the world by Fast Company. Meituan Dianping is a leading e-commerce platform for services connecting merchants and consumers. Everyday services like hair cut, movie tickets, massage, flight tickets, dining and much more can all be explored and purchased on Meituan Dianping. How did MeituanContinue reading “Meituan Dianping: The Leading E-commerce Platform for Services”

AliExpress is Exploring New Business Models to Grow their Global Presence

In this blog post, I am honored to have the opportunity to interview Martin Wang, the director of Social Commerce & Innovation Partnership at AliExpress. AliExpress is Alibaba’s cross-border e-commerce platform, which facilitates trade and brings sellers and buyers together. AliExpress does not sell directly, but provides a platform for safe transactions between sellers andContinue reading “AliExpress is Exploring New Business Models to Grow their Global Presence”

Kuaishou Continues to Boost E-commerce through Livestreaming

Kuaishou is a popular video-sharing app established in 2011, backed by the technology conglomerate Tencent. The live-streaming revenue accounts for their largest revenue share. Kuaishou, with its about 300 million active users, is competing against Douyin (Chinese version of TikTok owned by Bytedance) and Taobao live (owned by Alibaba) on livestreaming. The overall revenue fromContinue reading “Kuaishou Continues to Boost E-commerce through Livestreaming”

Amazon vs. Alibaba: A Rivalry Fueling Retail Innovation

Global marketplaces such as Amazon and Alibaba are continuing to expand their market share, both domestically and internationally. Digital marketplaces are flourishing, and consumers tend to shop on marketplaces because of the outstanding customer experience, its simplicity, reliability and efficiency. For instance, the goal of Amazon is to be the earths most customer-centric company, drivingContinue reading “Amazon vs. Alibaba: A Rivalry Fueling Retail Innovation”

The ‘Super-app’ WeChat Connects Companies with Millions of Consumers through Mini Programs

Wechat (微信 Wēixìn) is a lifestyle app, covering multiple areas of your daily life. On Wikipedia, Wechat is described as a multi-purpose messaging, social media and mobile payment app developed by Tencent. Wechat is often referred to as a “super-app” and it is a digital “must-have” if you live in China. You do everything withContinue reading “The ‘Super-app’ WeChat Connects Companies with Millions of Consumers through Mini Programs”

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