Metaverse has Begun to Surge
Metaverse is a buzzword in the internet world that has been labeled as the next generation of the internet. Facebook has recently announced they will change their name to Meta Platforms Inc. to incorporate all elements of a real metaverse – an online virtual world of high technological means of communication. Metaverse has become a…
The Rise of Fast Fashion Retailer Shein
Shein, a rising Chinese fast-fashion Decacorn (a company valued at over $10 billion), offers discounted woman’s clothing online, targeting the Generation Z. Shein is a privately owned company founded in 2008, by Chris Xu, an American-born Chinese. Shein’s business model is reflecting the ever-changing clothing styles of the generation Z. New trends are emerging faster…
Digital Marketing in the Modern World
Digital marketing is an essential part of e-commerce. The term is vague, and consists of many elements. The term Digital Marketing was first used in the 1990s, but has evolved quickly the past decade. The development of social networks, such as Facebook and Instagram, have accelerated the way companies market their products and services. Hubspot, a leading…
China has Become the Global Digital Commerce Trendsetter
China has gone through a massive transformation from being known as the “world factory” of cheap goods to become the global innovation ‘powerhouse’, setting new global trends within the digital commerce space. This reflects Chinas strategy, launched in year 2015 by prime minister Li Keqiang, called “Made in China 2025” (MIC), an initiative which sets…
The Development of Digital Ecosystems in China
China has a population of about 1,4 billion people, and about 900 million internet users. Chinese companies have been really good at serving their massive consumer market, and been pioneering successful business models and platforms. Some of these business models are built of the idea of interconnected digital ecosystems, enabling an end-to-end seamless customer journey. “A…
Singles Day 2020 – A Shopping Festival In the Time of a Pandemic
Singles Day, the worlds largest 24 hours shopping event, has passed once again, reaching billions of sales. This years event was special with covid-19 in center of everything for the past months. The pandemic has put the global economy under pressure. However, China has been the first country to recover from the pandemic, and has…
The Successful Fast-retailer MINISO
Miniso is a Chinese low-cost retailer in the fast-retail space, and is the largest variety lifestyle goods retailer in China. Miniso was founded in 2013 by the Chinese entrepreneur Ye Guofu and the Japanese designer Miyake Junya. Miniso has previously stated their global expansion plans — 10,000 stores in 100 countries by the end of…
Meituan Dianping: The Leading E-commerce Platform for Services
Meituan Dianping was in 2019 ranked the most innovative company in the world by Fast Company. Meituan Dianping is a leading e-commerce platform for services connecting merchants and consumers. Everyday services like hair cut, movie tickets, massage, flight tickets, dining and much more can all be explored and purchased on Meituan Dianping. How did Meituan…
AliExpress is Exploring New Business Models to Grow their Global Presence
In this blog post, I am honored to have the opportunity to interview Martin Wang, the director of Social Commerce & Innovation Partnership at AliExpress. AliExpress is Alibaba’s cross-border e-commerce platform, which facilitates trade and brings sellers and buyers together. AliExpress does not sell directly, but provides a platform for safe transactions between sellers and…
Kuaishou Continues to Boost E-commerce through Livestreaming
Kuaishou is a popular video-sharing app established in 2011, backed by the technology conglomerate Tencent. The live-streaming revenue accounts for their largest revenue share. Kuaishou, with its about 300 million active users, is competing against Douyin (Chinese version of TikTok owned by Bytedance) and Taobao live (owned by Alibaba) on livestreaming. The overall revenue from…
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