There is no doubt that e-commerce will continue to grow. What are your predictions for physical retail post-corona?
My prediction is that physical retail will still play an important role:
- The integration between online and offline (O2O) will become more evident – how to leverage online data to provide a better offline experience? How to entice the consumers online to draw them to your store?
- ‘Retailtainment’ – offline channels need to offer the customers a unique experience through a more experiential approach (showrooms/pop-ups)
- Digital tools in-store will engage the consumer and help them in their buying process
- Product information transparency through tracing utilising technology such as blockchain
I appreciate your feedback.