Welcome to Digovation
Digovation is a blog about digital innovation with focus on retail. I bring inspiration from China, the largest e-commerce market in the world.
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Shein, a rising Chinese fast-fashion Decacorn (a company valued at over $10 billion), offers discounted woman’s clothing online, targeting the Generation Z. Shein is a privately owned company founded in 2008, by Chris Xu, an American-born Chinese. Shein’s business model is reflecting the ever-changing clothing styles of the generation Z. New trends are emerging fasterContinue reading “The Rise of Fast Fashion Retailer Shein”
Digital marketing is an essential part of e-commerce. The term is vague, and consists of many elements. The term Digital Marketing was first used in the 1990s, but has evolved quickly the past decade. The development of social networks, such as Facebook and Instagram, have accelerated the way companies market their products and services. Hubspot, a leadingContinue reading “Digital Marketing in the Modern World”
China has gone through a massive transformation from being known as the “world factory” of cheap goods to become the global innovation ‘powerhouse’, setting new global trends within the digital commerce space. This reflects Chinas strategy, launched in year 2015 by prime minister Li Keqiang, called “Made in China 2025” (MIC), an initiative which setsContinue reading “China has Become the Global Digital Commerce Trendsetter”
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