Welcome to Digovation
Digovation is a blog about digital innovation with focus on retail. I bring inspiration from China, the largest e-commerce market in the world.
Latest from the Blog
Metaverse has Begun to Surge
Metaverse is a buzzword in the internet world that has been labeled as the next generation of the internet. Facebook has recently announced they will change their name to Meta Platforms Inc. to incorporate all elements of a real metaverse – an online virtual world of high technological means of communication. Metaverse has become a…
The Rise of Fast Fashion Retailer Shein
Shein, a rising Chinese fast-fashion Decacorn (a company valued at over $10 billion), offers discounted woman’s clothing online, targeting the Generation Z. Shein is a privately owned company founded in 2008, by Chris Xu, an American-born Chinese. Shein’s business model is reflecting the ever-changing clothing styles of the generation Z. New trends are emerging faster…
Digital Marketing in the Modern World
Digital marketing is an essential part of e-commerce. The term is vague, and consists of many elements. The term Digital Marketing was first used in the 1990s, but has evolved quickly the past decade. The development of social networks, such as Facebook and Instagram, have accelerated the way companies market their products and services. Hubspot, a leading…
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