Welcome to Digovation
Digovation is a blog about digital innovation with focus on retail. I bring inspiration from China, the largest e-commerce market in the world.
Latest from the Blog
Digital marketing is an essential part of e-commerce. The term is vague, and consists of many elements. The term Digital Marketing was first used in the 1990s, but has evolved quickly the past decade. The development of social networks, such as Facebook and Instagram, have accelerated the way companies market their products and services. Hubspot, a leadingContinue reading “Digital Marketing in the Modern World”
China has gone through a massive transformation from being known as the “world factory” of cheap goods to become the global innovation ‘powerhouse’, setting new global trends within the digital commerce space. This reflects Chinas strategy, launched in year 2015 by prime minister Li Keqiang, called “Made in China 2025” (MIC), an initiative which setsContinue reading “China has Become the Global Digital Commerce Trendsetter”
China has a population of about 1,4 billion people, and about 900 million internet users. Chinese companies have been really good at serving their massive consumer market, and been pioneering successful business models and platforms. Some of these business models are built of the idea of interconnected digital ecosystems, enabling an end-to-end seamless customer journey. “AContinue reading “The Development of Digital Ecosystems in China”
Subscribe here to receive new content.